Project Manager

 In

Website Engineering

Reference Code: 4493

Title: Project Manager 2 (Brand Analytics Manager Associate/Assistant)
Duration: 51 Weeks, 5 Days
Location: Detroit, MI 48265

Description:

  • The Associate/Assistant Brand Analytics Manager possesses understanding of project management, marketing analytics, measurement and strategic insight. She or he works cross-functionally and collaboratively, supporting data and analytic integration across all marketing platforms.
  • She or he will serve as a point of contact (supporting Brand Analytics Manager) for brand media and web performance & optimization, strategy & research, and reporting & analysis.

Key roles and responsibilities include:

  • Support Brand Analytics Manager with administrative and project management tasks
  • Assist in managing brand tagging initiatives, implementation, best practices, and trouble-shooting to ensure digital marketing efforts are measured accurately and appropriately
  • Assist in managing the development of deliverable templates and delivery process (i.e. dashboards, reporting, analysis and recommendations)
  • Analyze data and provide actionable insight/recommendations to improve overall performance
  • Partner with agency teams to ensure data quality and accuracy
  • Work with agency teams to develop brand learning agenda to include optimization plan and testing
  • Participate in measurement planning for existing and emerging channels (web, social, mobile)
  • Educate business partners on proper performance measurements, ensuring alignment of Key Performance Indicators and advising on how analytics can assist in directing business decisions.

Work Site Description:    
In office (temporarily working from home) at the RenCen.

Preferred Work Schedule:    
M-F 8-4/9-5

 

 

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