Rewards Brand Integration Coordinator


Website Other

Reference Code: 4716

Title: Business Analyst 1

Duration: 52 Weeks, 1 Day

Location: Detroit, MI 48265



Currently and future state, Company may be recommending requests be classified as exempt (worker to be paid salary, not eligible for overtime). Prior to beginning sourcing, your team will need to evaluate the position to determine if it fits within the correct exempt guidelines to be compliant with FLSA requirements. Once the evaluation is made, you may decide whether to source on the request or not. Please note that the worker will be able to submit 40 hours a week regardless of hours worked. (Holiday/Red Days etc). If your compliance team determines that a position does not meet the FLSA requirements, please provide specific feedback to the myself and we will take the feedback to Company to reevaluate the position.


CRM experience is highly preferred.


This role will be assisting the manager manage their current CRM and brand management while helping the manager ramp up for their rewards 2.0 program.

Big Piece to this role- needs to be able to build strong relationships- as they will touching all channels

Have some project management or similar experience to help push along the business's agenda (assertive and professional is greatly appreciated)


My Rewards Brand Integration Coordinator


The My Rewards Brand Integration Coordinator is responsible for building relationships with brand teams to foster closer integration and increase awareness of the My Rewards program. This dynamic role requires integration and coordinated execution across all marketing channels including retail, website, social media, paid media, CRM, and experiential events. The ability to obtain and understand partner business objectives is integral to the success of this role and the My Rewards program.


Key Roles and Responsibilities Include:

  • Build relationships with brand teams to foster comprehensive marketing integration
  • Support planning and execution of vehicle launch initiatives with My Rewards platform
  • Manage review and approval of creative to support program initiatives
  • Manage retail offer integration with Brand Sales Operations
  • Assist in coordination of experiential efforts with brand/ regional partners, traveling to events as needed
  • Support My Rewards campaigns by coordinating and executing digital strategy including, paid media, website, social media, CRM, and test & target initiatives
  • Coordinate CRM efforts with brand leads and customer lifecycle management team for streamlined communication
  • Contribute to digital strategy and integration across Company platforms including the following:
  • Manage current Rewards program site recommendations and improvements
  • Social posting cadence to support program initiatives with Brand handles
  • Explore targeting efforts with Brand partners on site to create cohesive digital journey


Required Core Competencies:

  • 3-5 years of advertising and/or automotive retail experience
  • Experience with advertising campaign management
  • Working knowledge of digital advertising ecosystem including CRM, social, website, paid media
  • Familiarity with paid media channels and strategy including OLA, paid social, and search
  • Familiarity with experiential marketing strategy and event execution
  • Understanding of loyalty program industry



  • Strong communication and people skills
  • Works well with other business and agency partners to ensure a collaborative environment and best outcomes
  • Ability to manage complex multi-agency/vendor projects and deadlines
  • Navigate effectively though complex situations and ambiguity
  • Proactive and composed under pressure
  • Ability to deliver results in a fast-paced environment


Preferred Work Schedule:         

Monday – Friday 9-5 pm



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