Make Your LinkedIn Profile Attract Recruiters
Are you in the midst of your job search, or maybe just starting to look and not getting much traction? You may want to take a look at your LinkedIn profile. These days that is one of the first thing hiring managers will look at before deciding if they want to invest their time with you; so, make sure it conveys who you are and what you can bring to the company. If you follow these tips, you are bound to get more follow-up emails and phone calls.
- Dedicate some time to your profile. If you put in the time to make your profile more complete, your odds rise considerably that a recruiter or hiring manager will get in contact with you about a job opportunity.
- Customize your URL. Purely out of simplicity, customize your profile’s URL. It is a lot easier for you and others to publicize your LinkedIn page if the URL is in the format “linkedin.com/yourname” rather than a bunch of numbers after the slash. If you are unsure how to do this, simply go to Edit Profile and at the bottom of the gray window, where it shows your basic information, you can see “Public Profile URL.” There you can customize your URL.
- Make your photo count. Remember that this is a website for professionals to network and make valuable connections, so having a picture of yourself dancing at a club probably isn’t going to work for you on this network. Instead, post one that is in they style of a professional head-shot that is clear and appropriate.
- Write a stand-out headline. Make this about what makes you unique. Tell people what kind of value you can bring to an organization and why they need you.
- Make job descriptions work in your favor. Copy the job descriptions of positions you are interested in and paste them into a word cloud tool like WordArt.com. Notice the words that stand out? Those are what headhunters and recruiters are looking for. Make sure you pepper your profile with those words.
- Don’t waste the summary. You want this to be around 3-5 paragraphs with a bulleted section in the middle. Make sure to walk the viewer through your passions, unique skill and qualifications, and various industries you have worked in the last few years.
- Numbers numbers numbers. Think of this like your digital resume. Just like your resume, you want to use numbers to demonstrate what you have achieved in your past experience. Using key facts and statistics can make a great impact on your target audience.
- Be approachable. Yes, you want to let everyone know why you are the best at what you do and that any company would be lucky to have you; however, you don’t want to come across as pompous or pretentious. Be sure to walk that fine line so people also get a glimpse of what a great person you are too.
- No buzzwords at all. Show your creative side and avoid using words that EVERYONE else is using: responsible, analytical, expert, etc. These words are overused and will not help you stand out from the crowd.
- Think of your profile as your digital resume. As stated earlier, recruiters and hiring managers look at your profile with the same scrutiny as your resume. So, include your accomplishments, who your work and accomplishments impacted, how well you did, everything.
- Only first person. As this is a social media platform, only use the first person when describing who you are and what your experience is.
- Show who you are. Recruiters and hiring managers want to know who you are. They want to know if you would be a good culture fit along with a good fit for the position. So, along with all of your professional information, work in what you are passionate about outside of work.
- Talk up your achievements. The recruiters here at blueStone Staffing spend countless hours sorting through LinkedIn profiles looking for the best in their fields. Once they find the most talented, there is no hesitation; the recruiter gets in contact right away. Knowing this, don’t be modest about your accomplishments and achievements. Post everything that you have done that has served your past, and current, employers for the better.
- Add work examples. Rather than just write about your experience, add actual examples. Click on “Edit profile” and scroll down to your summary and click “add file.” There you are showing recruiters that you can do what you say you can.
- List your work experiences. Along with your past job descriptions, list company websites, projects you’ve worked on, articles you’ve written, anything that can add more multimedia to your profile.
- Add projects, volunteer work, and languages. In this day and age, being able to speak more than one language is a HUGE advantage. So, list it if this applies to you. Add this, and any specialized certifications you have under the “additional” profile feature. Another thing you can list that will really “wow” recruiters and hiring mangers? Volunteer work. If you volunteer on a regular basis, list it.
- Request LinkedIn recommendations regularly. There is no shame in asking for recommendations. When a co-worker says, “Hey! You did a really great job on that project!” ask for a recommendation on LinkedIn. Run-of-the-mill recommendations saying “Jim is really great to work with” doesn’t really help. Look for getting more specific numbers-driven recommendations.
- Update your status. Just like on other social media platforms, you can update your LinkedIn status as often as you want. Make sure that it is professional (i.e. articles you have written, updates about your company, etc.). This will help keep you in recruiters and hiring managers in mind, by seeing updates from you in their feed on a regular basis.
- Write articles. Write articles on your industry and share them on your LinkedIn profile. This will not only show that you are up on the latest news in your industry, but it will also showcase your skills as a writer. If you have a WordPress blog, you can also showcase these traits by using a plugin so your posts will automatically publish to LinkedIn.
- Be involved in groups. LinkedIn Groups are great resources and can be really helpful with your job search. By being involved in groups that are associated with your industry, you’ll show that you are in-touch with what is going on and you’ll be connected to a whole slew of people you can help you find a dream job and make valuable connections.
- Be accessible. Don’t forget to add your contact information (email address, blog, Twitter handle, etc.) After doing all of this work, you want people to be able to contact you.
- Be enthusiastic and have energy. When it all comes down to it, people like working with others who are enthusiastic and have lots of energy – it shows that they enjoy what they do. So, when you are putting in all this work into your profile, make sure it comes through. Also, get involved and participate in your industry groups. Share interesting articles regularly. Make connections with industry leaders.
Making your LinkedIn profile attractive to recruiters and headhunters can seem like an awful lot of work, but it is worth it and the pay off can be huge! If you already have a profile, then you are already halfway there. Just make these few modifications and you will be getting contacted by recruiters in no time.
For more tips on how to improve your job search journey, see our Interview Tips page.