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When looking to improve the performance of your company’s website, there are two important factors to consider. The first being how well you optimize the site to rank well for relevant searches. This involves having keywords that represent the content, products, or services offered, and having a reputable site that meets the needs or expectations of visitors. The other is how well the website guides users towards conversions or a better understanding of the company. By putting effort into these aspects, the performance of a website can be increased holistically.  

Optimizing Your Website  

When it comes to optimizing your website, there are a lot of important things to consider. Company websites should directly or indirectly promote the sale of their products or services. A prospective customer visiting the site ought to be guided. This starts by ensuring that “the big three questions” are answered above the fold on a landing page. “Above the fold” simply refers to everything in sight without needing to scroll, and a landing page is the particular page a visitor starts on. This could be the home page or a specific page like a product promotion or a string of blogs. Regardless, provide these three answers off of the bat:  

“What are you offering?”  

“Why are you a good company?”  

“What do you want me to do next?”  

It should be apparent to the user what type of industry your company works in, why you’re reliable, credible, or simply better than your competition, and include a call to action or CTA. Common examples of CTAs are Buy Now, Learn More, Contact Us, Add to Cart, and the list goes on. Depending on the conversion you are aiming for, the CTA should correspond.   


While optimizing the website’s landing page, user experience, and design is important for keeping users on the site, you first have to get them there. To funnel the right traffic to your site, use relevant keywords. Make sure to use keywords that will bring the right visitors to your site. software like Google’s keyword planner can help create a list and provide data on various keywords. There’s a sweet spot between under usage of keywords and overusing where it turns into spam. This will vary based on the amount of text your site has. Other software like Yoast SEO will not only rate your keyword usage but will also grade search engine optimization of articles, blog posts, and more for your site.  

Search engine optimization could once be manipulated with cheap tricks. This is no longer the case, however, as Google will recognize “black-hat” SEO tactics and penalize your site. Something like using text that blends in with the background to increase keywords will do much more harm than good for your site. SEO must have a holistic approach to reap long-term benefits and legitimize your site.   

SEO Nuances  

There are many search engine optimization nuances that aren’t as essential as other site optimizations like landing page optimization or keywords. However, since there are many of them they very much so stack up. Ensure that they’re working in your favor! A refined color scheme along with visual accessibility is extremely important. Use your company’s colors supplemented with black and white to create a clean visual experience. Similarly, ensure that all text is both the appropriate size and doesn’t blend with the background. A page heading text that is difficult to read due to a poor combination of colors is an immediate turnoff for many users.   

It’s also a great practice to balance dynamic backgrounds with white space. Dynamic backgrounds with vibrant graphics and smooth playback enhance the page and bring a level of professionalism and flare. Don’t overdo it though! Not every inch of a page needs to contain text or visuals—in fact, it really shouldn’t. Use white space as your friend. Incorporating blank space contrasts well with areas that you want to highlight and prevents the visitor from feeling overwhelmed. White space between graphics or on the margins of the site is an underrated technique that simply looks clean.

Staffing as it relates to SEO

Often, it’s smaller companies with less resources that seek to make improvements to their websites. If there isn’t an internal employee comfortable with the coding and software development necessary to make certain adjustments to their site, staffing firms can offer solutions. IT staffing particularly can provide top tier professionals that know how to design websites for optimization by working along side companies to help realize their vision. As a website overhaul would be a project, these consultants can be temporarily placed by a staffing company to accomplish a deliverable. In this case, handling the technical side of improving a website.

Similarly, working as a consultant or SME for staffing firms is a great option for securing work and gaining experience. If you’re someone that wants to put your software development skills to use and make good money, give us a call. We’ll work with you to find you next job.


blueStone Staffing is a Certified Woman-Owned IT Staffing Company. We were founded in 2002. One of North America’s premier staffing firms, we assist mid-tier to Fortune 500 clients. We find talented candidates that can help complete your project on time and within budget. Our company is transforming the staffing industry. blueStone has excelled over the last 19 years, becoming the vendor of choice for many of the Fortune 1000 companies located in the United States. We hope to be the consultant that you trust your professional IT project needs to! We will surround you with meaningful attention. Our team creates long-term relationships with our clients, candidates, and associates. In brief, we help great people execute their vision.

Contact us to learn how we can help your company fill roles that seem impossible to staff.
Phone: 888-363-4800

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